Satyamev Jayate: Extraordinary tales of Ordinary People

“In a gentle way you can shake the world” – Mahatma Gandhi

I have always been a firm believer in doing social community some good while I have the power and ability.
Everybody earns respect through his/her body of work but very few think about doing good to the society. In my opinion, medical doctors and teachers are a rare breed that constantly serves the society through their daily work.
Just a few days back, I overheard somebody saying at a party “It feels so much better now with Narendra Modi in power, no bureaucrat dares to hang out in Golf clubs wasting time and money of the people”. Do you also agree with the same?
While I agree that a good percentage of bureaucrats may be taking avoidable time span in decision making or for that matter delaying decisions, but what about the remaining bureaucrats who toil away 40 years of their lives to the service of people and nation? Such bureaucrats hardly have time to feast a month in a year and engage in their own business without caring for the society. I feel it was wrong on one’s part to form a judgment against the entire community of bureaucrats while observing only a select few. I am not saying this because I’m a retired bureaucrat but because I find it unfair. But yes, there is a dire need to change the perspective about bureaucrats by the bureaucratic community by working hard and producing tangible results.
It is heartening to see that Television and Bollywood has also taken a significant step in the direction of social cause. Here are a few shows that I can recall:

The most prominent amongst them is Satyamev Jayate, which is a joint venture between Aamir Khan Productions and Star Tv.

Satyamev-Jayate-Logo

Satyamev-Jayate-Logo

There are others that have made a mark in their own right:

Crime Patrol– It was one of the earliest shows that shed light on a lot of crimes that otherwise go unnoticed.

crime patrol

crime patrol

Change Aayega Hum Laayenge– It shows good guys in the youth and how they bring about change in the society.

change-aayega

change-aayega

The world has witnessed many celebrities who have taken up social causes close to their heart and have made a difference to the society.
Notable amongst them is Robert Redford who has been closely identified with the Green Movement.

George Clooney is helping forge the emerging model of 21st century celebrity activism through his relief telethon during Haiti Earthquake.

george clooney hope for haiti now

george clooney hope for haiti now

As a goodwill ambassador for the United Nations since 2001, Angelina Jolie has used her celebrity status to shine attention on the struggles of refugees everywhere from Cambodia and Thailand to Sierra Leone.

Angelina Jolie talks to to Syrian refugees in a camp on the Jordan-Syria border

Angelina Jolie talks to to Syrian refugees in a camp on the Jordan-Syria border

In India, Aamir Khan is the celebrity that comes to my mind who can cut through all strata of society and bring about a significant change in the mindset of people.
What I particularly like about the concept of Satyamev Jayate is its level of interactivity. People not only talk about their lives to Aamir Khan during the Television slot but also have a chance to post their views and opinions after the show gets over in ‘Mumkin hai’ segment.
I have been following the promos of Satyamev Jayate and I particularly like the one in which the office clerk who gets a bribe offer and instead of taking the bribe asks bribe-giver to watch Satyamev Jayate.

Satyamev-Jayate-2 promo

Satyamev-Jayate-2 promo

Satyamev-Jayate-3 promo

Satyamev-Jayate-3 promo

Satyamev-Jayate-4 promo

Satyamev-Jayate-4 promo

One of the episodes that I fondly remember is the Criminalization of Politics in which Dr. SY Quraishi, Chief Patron of Delhi Heritage Foundation, was invited and he enlighted the gathering about the malpractices in Voting process: http://www.satyamevjayate.in/criminalization-of-politics.aspx.
It was a true eye-opener.

Dr SY Quraishi, Former Chief Election Commissioner with Aamir Khan

Dr SY Quraishi, Former Chief Election Commissioner with Aamir Khan

Mr Aamir Khan and Mr Rajkumar Hirani were in Delhi for the shoot of upcoming Bollywood movie P.K last year. During the interaction with Mr. Khan, I told him that he may keep anchoring the show as people see him as a “change agent”. He replied in affirmative to do so.

with Aamir Khan

with Aamir Khan

Here is a preview of the insights of Satyamev Jayate:

Satyamev Jayate

Satyamev Jayate

Satyamev Jayate-Public Donations

Satyamev Jayate-Public Donations

Satyamev Jayate-Word Cloud

Satyamev Jayate-Word Cloud

Satyamev Jayate-Social Footprint

Satyamev Jayate-Social Footprint

Satyamev Jayate-Votes

Satyamev Jayate-Votes

 

I hope that Satyamev Jayate’s new episode starting from today shall keep the momentum going and shall bring to the fore the extraordinary contribution of the ordinary people.
I request you to take a moment and think what social good did you do today?

Source:
http://www.satyamevjayate.in/
http://www.india.com

Ahoy! Happy World Tourism Day

Many people associate tourism with a recreational activity but as per UNWTO, Tourism is a people-based economic activity built on social interaction. It prospers if it engages the local population by contributing to social values.

World Tourism Day

The World Tourism Organization (UNWTO) declared 27 September the World Tourism Day with the purpose to raise the awareness of the global community about the importance of tourism and its social, cultural, economic and political value. World Tourism Day (WTD) is a global observance to highlight tourism’s social, cultural, political and economic value.

The theme of this year’s World Tourism Day is Tourism and Community Development which is sync with the Bed and Breakfast scheme.

UNWTO Theme WTD 2014

UNWTO Theme WTD 2014

Tourism and Bed & Breakfast industry

The Bed and Breakfast industry is not a new concept in the world though it is adopted as a novel idea in the B&B scheme of “Incredible India” over the age old practice of “paying guest accommodation in India”. As per figures of foreign tourist arrival as mentioned in (MoT, Statistics at a Glance, 2012), in countries like France (8.02%), USA (6.3%), China (5.57%), Spain (5.57%), Italy (4.48%) where maximum percentage of foreign tourists arrive every year the shortage of regular commercial accommodation is met by the B&B stays prevalent in these countries but in different modes.

UNWTO Definition of Tourism

UNWTO Definition of Tourism

According to Caroll Cathy, an author of “Travel Weekly”, the utility of B&B type accommodation is increasing as many business travelers are finding that B&B inns suit their needs, and owners are furnishing these guests such equipments as private telephones and computer connection.

The ‘B&B stay’ concept helps in saving huge additional infrastructure costs towards construction of hotels, recycling of waste water, electricity generation ,and  cutting of trees etc. and other materials required for creating additional facilities for accommodation.

Bed and Breakfast logo

Bed and Breakfast

In a country like India, additional land for constructing more hotels is made available by shrinking of forest land, cutting of trees, generation of more electricity & water etc. In Delhi, there is always a shortage of accommodation particularly in budget category during the period of various festivals, carnivals, conventions, functions, national and international conferences etc. These events are generally planned from September to March every year where large number of foreign and domestic tourists arrive in Delhi thereby increasing the demand for more accommodation.

Celebrations in India

Celebrations in India

This day last year

I remember clearly that on this day, last year, as the Managing Director, Delhi Tourism (DTTDC), our Department had facilitated the shooting of the upcoming Rajkumar Hirani’s Bollywood movie PK (Peekay), best known for its Nude-Aamir-Khan poster, in the bustling streets of Delhi by getting the various permissions from various departments.

PK poster- Aamir Khan

PK poster- Aamir Khan

To appreciate our effort, the crew of Peekay held a dinner for Delhi Tourism where we interacted with Aamir Khan, his son, Mr Rajkumar Hirani, Anoushka Sharma and other members.

with Aamir Khan

with Aamir Khan